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Using Data in Advertising

Data Comes First (Party): Why You Should Keep Your Data In-House

July 12, 2018 |

As a data-driven ad agency, we understand that knowing information about your audience is essential to keeping them happy. In the modern world, we do this via data collection through our in-house team. You can garner this information through a variety of means, but as with most things in life, not all data is created equally. First-party data is information that you collect in-house, but third-party data is assembled by other companies. While both can benefit your business, there’s an undeniable advantage to keeping your data in-house.

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Adapt or Die: The Future of the Ad Agency

June 3, 2016 |

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The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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What You Need to Know About Big Data

July 11, 2013 |

The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases. Read More

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