There is no doubt that video marketing is on the rise, and for good reasons. According to YouTube, people watch more than one billion videos on its platform every day – and this is just one medium. With more than 75 percent of the American population now owning a smartphone, companies can reach a massive audience with only one video.
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Each year, over 17 million Americans venture out to new and used car dealerships to make purchases.
If you are the owner of a car dealership, your main objective should be attracting new customers regularly. While this may sound relatively simple, the overwhelming amount of competition in the dealership market can make it difficult to attract new customers.
Embracing the power of social media and technology is a great way to catch the eye of consumers in the market for a quality new or used vehicle. One of the most popular tools used by car dealerships around the country is walk-around videos.
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As Scott Rodgers, Tier10’s Chief Creative Officer, looked out his hotel room window, he knew that his night of filming in downtown Cleveland would be ruined. The dark clouds rolling over the Main Avenue Bridge would soon bring overnight rains to swell the Cuyahoga River. A film schedule that took weeks of meticulous planning would need to be tightened up on the fly.
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Video content provides the highest level of communication a brand can have with its customer. The fact that video is an SEO-rich asset, and mobile access to video has become ubiquitous, further drives home the point
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