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World Cup

The Top 3 Brands Who Crushed Real-Time Marketing During the World Cup

July 10, 2014 |

As the 2014 FIFA World Cup comes to an end, it becomes clear that a handful of brands have risen to the top on social media sites like Twitter. Read More

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World Cup Gives Advertisers New Opportunities

June 13, 2014 |

Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns. Read More

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