That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?
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Take a moment and think back to 2005. For many people, it may seem as though only days have passed since the year ended and revelers in Times Square cheered in 2006. However, upon closer inspection, it becomes clear that the past 9 years have been some of the most formative in recent history.
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This summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals.
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As expected, Google has begun integrating Google+ into search results. Any post marked “Public” while shared in the Google+ space will now be appearing in Social Search.
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