Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

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Summer Social Media Shakedown

What shakin’ and bakin’ in the world of social media this June? Direct messaging features, Stories, and group collaboration!

As we head into Summer 2017, here’s what you need to know.
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2,131 total views, 5 views today

Throwback Thursday: Myspace and the Evolution of Social Media

Take a moment and think back to 2005. For many people, it may seem as though only days have passed since the year ended and revelers in Times Square cheered in 2006. However, upon closer inspection, it becomes clear that the past 9 years have been some of the most formative in recent history. Read More

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Can Yahoo’s New Video Site Dethrone YouTube?

This summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals. Read More

3,483 total views, 4 views today

Throwback Thursday: 2003 Mitsubishi Eclipse “Days Go By” Commercial

Introducing “Throwback Thursday” (#TBT), a monthly feature in which we take a look back and highlight some of our favorite automotive ad campaigns. Read More

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The Lowdown on Pages for Google+

There should be little doubt that the news of Pages for Google+ will effectively change the way marketers use social media. Read More

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Top 5 Ways to Shoot Stronger Videos

Any online marketer will tell you the best way to organically improve your company’s digital visibility is with video content. Read More

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Google+ Shows In Search Results, Signals Greater Plan From Google

As expected, Google has begun integrating Google+ into search results. Any post marked “Public” while shared in the Google+ space will now be appearing in Social Search. Read More

1,777 total views, 1 views today