Tier10 Wins Three Hermes Creative Awards | Tier10lab
Tier10 | On 24, Apr 2019
Tier10 was named a winner in the Hermes Creative Award 2019 competition for its excellence in video creative under the Automotive and TV Ad categories. The full-service automotive advertising agency earned a Platinum, Gold, and Honorable Mention in the international creative competition.
Winning Platinum for Branded Video Content, “Acura + Precision Crafted Performance” chronicles Acura’s legacy of excellence on the racetrack, and its triumphant return to Watkins Glen International Raceway in New York after a long period of absence. The video includes interviews with Acura’s designer-turned-GM Jon Ikeda several prominent members of Acura Penske Racing, Honda of America Racing Team (HART), and Meyer Shank Racing. They share insightful commentary on Acura’s history and bright future on the racetrack and the excellence that sets Acura apart from the rest. This video was also recognized with a silver ADDY award in the 2019 American Advertising Awards-DC.
Tier10’s “2018 Agency Reel” earned Gold. The web video is a compilation of scenes from the agency’s video creative projects produced throughout the year. It showcases some of the best Tier10 can deliver and stresses that in this day and age, “Attention is the New Currency” and Tier10 is “the F#cking Bank.”
Created and produced for the Greater Twin Cities Honda Dealers, “Driving What’s Next | Minnesota Youth Football” received an Honorable Mention. The TV Ad is a part of the “Driving What’s Next” campaign which highlights the association’s support of local youth sports teams and demonstrates the young athletes’ dedication to their teams and own self-improvement.
Visit Tier10’s Vimeo Channel to see more of the agency’s video creative.