These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
Easily Show Off Products
When you’re dealing with products like vehicles, you want to clearly show off what you’re selling. Since it’s an investment, potential customers will want to see exactly what they’re getting before they buy. Many automotive advertising companies utilize video for marketing purposes because they can easily show all angles and views of a car. They can also show a test drive, as well as the interior of the vehicle. This is a great way to showcase what you’re selling!
Video Establishes Trust and Authority
If you want to be taken seriously, you need to come across as trustworthy and reliable. You can do this with video because when potential customers see you and your brand on screen, they become more comfortable and familiar with you. When you share facts and quality information, you’re seen as an authority figure in the industry. Entrepreneur also suggests that when you incorporate emotions into your video marketing, you can build more brand trust. With video auto advertising, you can do that by sharing personal stories and experiences.
It’s More Engaging
If you’re considering various forms of advertising, it’s a good idea to strongly look at the use of video. Fast Company suggests that storytelling is more engaging to the brain than a list of facts or information. If you want to keep customers engaged, using video is a great way to do so. You can easily spark the interest of more people and they’ll be more likely to remember you and your brand, too.
It’s a Great Conversation Starter
Video marketing tends to get a lot of people talking. When it comes to branding, more positive talk about your brand is best! With the help of a creative production company, you can create great ads that get people talking about your business and its offerings. The more people talk positively the better, as word of mouth marketing can lead to better sales results.
Video Is Great for SEO
Video can do more than attract customers to your products and services through image and conversation. Video marketing is also a great way to improve SEO results because it’s allowing you to put more content out on the web. Great content is key. This can make it easier for more potential customers to find your company.
As you can see, video marketing works. Utilizing video can be a great way to increase sales and hit your sales goals. Take your marketing to a new level and implement video into your marketing plan.
Check out some of Tier10’s latest commercials for the Northwest Honda Dealers below. Visit Tier10’s Vimeo Page to see more.
“Life is Better” 2018 Accord // Winter from Tier10 on Vimeo.
“Life is Better” // 2018 Honda Pilot // Winter from Tier10 on Vimeo.
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