Did you realize that Instagram has over 800 million active users on a monthly basis? There is no denying just how popular this social network has become in the last few years.
For most business owners, finding a way to connect with prospective customers is a must. If you are the owner of a car dealership, your livelihood depends on attracting new buyers.
Since the decline of traditional marketing methods like print ads, car dealership owners have embraced the power and convenience of online marketing. Setting up an Instagram page for your dealership is a great way to appeal to a younger demographic.
The following are some of the essential elements you need to include on your dealership’s Instagram page.
1. The Right Combination of Photo and Video
Most newcomers to the world of social media marketing fail to realize just how much of an impact video can have. Multiple studies show that videos generate nearly three times more inbound links than blogs and other textual information.
Videos will enhance the experience prospective customers have when visiting your Instagram page. Posting photos of new cars you have on the lot can also help you entice new buyers into contacting you for more information.
2. Shareworthy Graphics
Sharing infographics on Instagram can help you spread the word about your car dealership. Before putting out a graphic, you need to make sure it is properly branded and appealing.
Coming up with interesting topics for these infographics is essential. Creating graphics about subjects like “the most iconic cars in the history of cinema” or “the newest car tech on the market” can help you get more attention from Instagram. The more shares you are able to get, the more quality sales leads you will ultimately create.
3. A Call-to-Action in Your Bio
When filling out the bio section of your dealership’s Instagram page, make sure to insert a clickable URL link to your website. Often, dealership owners will direct this link to their special offers page.
By doing this, you can inform prospective customers about what you have for sale. An effective call-to-action in your bio can also help attract more attention, which may lead to an increased amount of web traffic.
If you are looking for a way to enhance your brand on Instagram, using hashtags is a fantastic idea. When trying to come up with catchy hashtags, think about what you are trying to convey to your audience.
If you have created a behind the scenes video of your dealership, using the #BTS is a wise move. Over time, you will start to get a feel for how to create memorable hashtags for your Instagram.
5. A Prospect Outreach Strategy
Are you looking for a way to reach out to prospective car buyers on Instagram? Doing things like liking their images and leaving feedback is essential when trying to get on the radar of a new customer.
You can also host selfie contests to encourage people to come down and test drive the cars on your lot. Giving away prizes is an effective, cheap way to get more prospective customers to visit your dealership.
6. A Posting Schedule
Knowing when and how often to post on Instagram is also important. Posting on a daily basis will help you stay fresh in the minds of the audience you are trying to reach on this social media platform.