Search Results for: Scott Rodgers
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Effective marketing has long been a multifaceted and complex process that typically required the work of a variety of professionals from different fields. To accomplish this, it was often necessary to seek outside help from multiple third-party agencies. In the new world of creative development, this work has been making its way in-house. While creative agencies are fighting to maintain relevance in this new environment, there’s little doubt that the marketing landscape will soon change forever.
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Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.
One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.
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Tier10, in partnership with Acura, unveiled a long-form video chronicling Acura’s return to form at the Sahlen’s Six Hours of the Glen race. Filmed over the July 1st weekend at Watkins Glen International Raceway in New York, the piece explores in part the brand’s absence from the world of motorsports before experiencing a dominant revival in the world of racing, led by designer-turned-GM Jon Ikeda.
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Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
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Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.
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