Saturday, March 25, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home Automotive

Attack on Titan: Is the Apple Car Project in Trouble?

madeleine coe by madeleine coe
February 2, 2016
in Automotive, Technology
0
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.

In September 2015, The Wall Street Journal reported that Apple had concrete plans to ship out to consumers the vehicle still in development, code name Project Titan, by as early as 2019. This was followed by an aggressive hiring spree of former automotive engineers from Tesla and Fiat Chrysler, as well as from battery Manufacturer A123 Systems.

Despite Project Titan being Silicon Valley’s worst kept secret, Apple has never formally acknowledged that they are in the process of developing a vehicle. And now Project Titan is believed to be in a hiring freeze stage after the exodus of project lead Steve Zadesky from Apple, which many critics were quick to point fingers to a sign of a foreboding future at this stage of development.

However, there is one important automotive executive who seems excited by whatever Apple has in store with Project Titan. Dieter Zetsche, CEO of the parent company of Mercedes-Benz, Daimler, met recently with officials from 70 companies during a trip to Silicon Valley, including Apple and Google, which has also been peering into automotive technology. Zetsche remained mum on specific details, but had glowing praise for these tech companies who may be looking to actively partner with automotive manufacturers.

What Project Titan is shaping up to be is still a murky and uncertain read for the fates, but a commercialized version of self-driving automotive technology does seems to be the direction in which both Apple and Google are headed.

Sources: Digital Trends, AppleInsider

Tags: AppleApple CarGoogle+Project TitanSteve Zadesky
Previous Post

Honda and Acura Debut Streamlined Concept Models at NAIAS

Next Post

Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

Next Post

Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved