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Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling.
Toyota has announced its latest endeavor into environmentally friendly vehicles last week, their first hydrogen fuel cell commercial car known simply as the FCV (short for fuel cell vehicle). The 2015 sedan, modeled after the concept revealed at the 2013 Tokyo Motor Show, is launching in Japan initially for roughly $70,000.
Late last week, Tesla Motors CEO Elon Musk announced that the electric car company would be releasing all its patents, those for the cars and for its Supercharger stations, to anyone interested in them. Musk believes that rather than create competition, this bold move will promote the further development of much needed electric-vehicle technology.