Elizabeth Frey | Tier10lab
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AboutElizabeth Frey | Tier10lab

Elizabeth Frey

Elizabeth Frey


Posts By Elizabeth Frey

Throwback Thursday: A Slogan is Forever

August 28, 2014 |

Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture. Read More

How Game of Thrones Conquered the Marketing Kingdoms

April 3, 2014 |

In the game of television, you either win or you get cancelled. No producers could have been more aware of this stark lesson than the creators of the fantasy show “Game of Thrones.”  Read More

Google, VW Partnership Signals New Age of Mobile Advertising

March 22, 2013 |

Google and Volkswagen have teamed up to create an experimental ad campaign called “Smileage” that aims to deliver a “social driving experience.” Read More

Throwback Thursday: When Volkswagen Revolutionized Advertising

February 28, 2013 |

How do you convince post-World War II Americans to buy a funny-looking, German-manufactured vehicle named after a bug? Read More

A Look at the Advertising Campaigns from the 2013 Academy Awards

February 25, 2013 |

The 85th Annual Academy Awards aired last night to an estimated 37 million viewers, and while the spotlight mainly fell on the many talented performers, directors and crew members, there were a few TV ads that Read More

Twitter Off to a Fast Start in 2013

February 21, 2013 |

Popular social network Twitter has already implemented several aggressive changes this year to keep up with the intensifying competition between social media sites. Read More

Audi and the Future of Lighting Technology

February 15, 2013 |

German carmaker Audi has always prided itself on its lighting technology, from adaptive lighting that illuminates the road to clearer LED daytime lights Read More

An In-Depth Look at Facebook Graph Search for Business

January 30, 2013 |

When Mark Zuckerberg announced Facebook’s Graph Search earlier this year, he said it would revolutionize the way people searched for information on products and services. Read More