AboutElizabeth Frey | Tier10lab
Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture.
The 85th Annual Academy Awards aired last night to an estimated 37 million viewers, and while the spotlight mainly fell on the many talented performers, directors and crew members, there were a few TV ads that
When Mark Zuckerberg announced Facebook’s Graph Search earlier this year, he said it would revolutionize the way people searched for information on products and services.