Influencer Marketing vs. Affliate Marketing: What’s the Difference?

Maybe you went to college and earned a marketing degree years ago. Maybe you were an entrepreneur a decade ago but decided to take a break. Whatever the reason – if the landscape of today’s marketing looks entirely foreign to you, you’re not alone.

Trends in marketing shift all the time, techniques change, and with them so do the surrounding buzzwords.

To bring you up to speed, two current, buzzworthy marketing trends today are:

• Influencer marketing
• Affiliate marketing

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Your Guide to Influencer Marketing

For the past few years, influencer marketing has been gaining momentum – so much so that it’s now a vast and indispensable piece of marketing’s landscape. In fact, you’d be hard-pressed to find a brand that isn’t using it. It one of the most unique and authentic approaches to marketing that allows you to powerfully reach your audience. Read More

The 15 Best Digital Marketing Tools in 2020

Marketing professionals have always relied on data to help them craft effective campaigns. In the past, though, they had to survey consumers to find out how people responded to certain messages. Gathering data took a long time, and you didn’t always get accurate results.

Thankfully, today’s marketers have software that helps them do everything from choosing the right keywords to deciding the perfect timing for a social media post.

With so many digital marketing tools available, though, people can get confused about their options.

The following list will explain 15 of the best digital marketing tools of 2020 and help you decide which ones you should use. Read More

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives. Read More

Digital Marketing: An Overview & Resources for Success

Digital marketing can refer to any marketing campaigns that use digital technologies like the internet, social media, smartphone apps, and email.

In some ways, digital marketing looks very similar to traditional marketing. You still have to write compelling content and give people beautiful designs that convert them from casual consumers into buyers.

In other ways, digital marketing varies significantly from traditional marketing. That’s what we’ll look at today in this article. Read More

Your Guide to Experiential Marketing

A cutting-edge method of marketing, experiential marketing focuses on helping customers connect with brands and products in unique ways. Also known as engagement marketing, this type of marketing helps brands gain loyal customers by providing them with memorable experiences and connections. In other words, by providing customers with experiences that are both fun and memorable, brands are able to establish long-term connections with customers of all kinds. Although these experiences often seem like random occurrences, they are actually carefully planned events designed to draw in large amounts of customers and create a moment that will hopefully go viral, ultimately attracting even more customers. That said, the following is a guide to experiential marketing.
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The Building Blocks of Branding on Social Media

Every day, you see companies building reputations on various platforms. Some companies have figured out the Holy Grail of marketing – social media. And it doesn’t matter if you’re the Chief Information Officer, a project manager, the owner, or a freelancer. Your voice could be heard by the millions if you know what to say when to say it, and where to say it. But, it’s not always what you say when or where – it’s all about how you say it. Read More

Understanding, Mapping, and Mastering The Evolving Customer Journey

Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal. Read More