Instagram Ads Are Here

It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.

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“Don’t Be a Square!” Instagram Now Supports Landscape and Portrait Formats

Instagram says, “Square no more!” The news many Instagram users have been waiting for has finally arrived! In a blog post on Aug. 27, Instagram announced that it will now allow users to post photos and videos in landscape and portrait formats.
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Twitter’s Blinding White

Twitter users may have noticed a new background when logging on. The social platform recently removed personalized wallpapers from users’ home and notification timelines without a word, leaving users in the dark….or, the white.
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Instagram Update: All-New Search and Explore Features

Over 70 million photos are shared each day by Instagram’s 300 million monthly active users. And, even though all these people are sharing all these great photos, there really isn’t an easy way to locate most of it.

Well, all of that has changed with Instagram’s latest updates, developed to “help connect [the Instagram] community to the world as it happens.”
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The Basics: Facebook Pages

Facebook makes constant updates to their interface. As a marketer, you need to stay up to date with these changes because Facebook is a powerful friend to have. In this post, we will share with you some best practices to ensure you are getting as much out of this relationship as Facebook is. Read More

Facebook Updates Continue Content Balancing Act

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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Facebook Introduces Blueprint and Learn How Training Programs for Marketers

Facebook has launched Blueprint, a free online learning center geared towards brands and advertising agencies to help improve their ads and ad performance on Facebook. The company also announced a parallel site, aimed just for small businesses on Facebook, called Learn How.
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Twitter Introduces Potential Game-Changing Video Platform in Periscope

On March 26, Twitter introduced Periscope, a new app that lets you share and experience live video streams from your mobile phone.

Periscope lets the broadcasters of a video stream share an experience with others through their eyes. In turn, Periscope lets viewers step into someone else’s shoes and experience what they see, hear, and feel. In addition to everyday people, businesses could (and probably will) use Periscope to broadcast an event or new product or provide a behind the scenes look into their everyday business.

So, how does Periscope work?
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