AboutXavier Villarmarzo | Tier10lab
In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
Since the beginning of the year, Tier10 has been experimenting with and implementing the use of aerial footage with the help of an unmanned aerial vehicle (UAV) affixed with a video camera and controlled by a remote. Commonly referred to as “drones,” this technology provides the ability to obtain the type of aerial footage that could previously only be obtained from a helicopter.
On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.
U.S. Auto Sales showed positive growth in October led by two automakers who have been no strangers to double-digit gains in 2014.
With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium.