Monday, March 20, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home Advertising

Can Yahoo’s New Video Site Dethrone YouTube?

AllyReis by AllyReis
June 5, 2014
in Advertising, Digital, Mobile, Social
0
Can Yahoo’s New Video Site Dethrone YouTube?
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

This summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals.

Currently, YouTube advertisers pay $9.68 per thousand impressions on average in the U.S. After that, Google takes 45% of the ad revenue. Creators upset with YouTube’s standard revenue split will find solace in Yahoo’s higher ad rate, estimated to be about 50 to 100% higher than YouTube’s rate, and in Yahoo’s more creator-favorable split.

To sweeten the deal even further, Yahoo will allow creators freedom from exclusivity in contracts. This means users can upload content on both Yahoo and YouTube’s platforms. Instead of fighting to be the only video service, Yahoo is simply trying to be the first choice.

Much like YouTube, creators can establish their own channel pages, host videos on Yahoo, and embed their content on other sites. Creators that sign on will also receive a publishing dashboard where they can distribute content through Yahoo’s many properties, including recently acquired blogging service Tumblr, as well as independent sites.

The company has been in communication with many video creators since the beginning of the year. They even recruited producers who were part of Google Preferred, an ad program that sells space on the highest-viewed YouTube videos. The idea here being that if Yahoo attracts top content producers advertisers will line up to buy space

The plans to build Yahoo’s video business have been in the works since Marissa Mayer entered the company in 2012. Last year, Yahoo attempted to buy DailyMotion, YouTube’s French equivalent, without success, followed by an attempt to buy Hulu. This year has brought on acquisition conversations with YouTube networks Maker Studios and Fullscreen

Though the anticipated revenue numbers seem promising, many creators are hesitant because they’ve already been able to make well over the average rates on YouTube. Some contracts also implied an availability for videos to be downloaded for offline viewing, another upsetting clause for creators.

Delays such as these which have pushed back the release of the service have driven video producers to question whether or not Yahoo has a clear plan for the program. Despite the setbacks, Yahoo’s video service could potentially be a new way for video content creators to increase their revenue online without ever properly leaving their spaces on YouTube.

[Source: Ad Age]

Tags: AdvertisersAdvertisingContent CreationCPMMarissa MayerNative ContentTumblrVideo AdvertisingYahooYouTube
Previous Post

Google’s New Driverless Car Shows the Future of Automobiles

Next Post

Why LinkedIn’s Redesign Is Another Indication of Social Media Convergence

Next Post
Why LinkedIn’s Redesign Is Another Indication of Social Media Convergence

Why LinkedIn's Redesign Is Another Indication of Social Media Convergence

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved