Saturday, March 25, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home #TBT

Celebrating the Model T

tier10 by tier10
October 23, 2014
in #TBT, Automotive
0
Celebrating the Model T
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

This month we are celebrating the anniversary of the Model T. Known for its influence on both the automotive industry and American life, the Model T debuted in October 1908* by the Ford Motor Company.

“The Model T was very different from its day, when most cars were for very rich people,” said Nancy Darga, the executive director of the Ford Piquette Avenue Plant in Detroit, the birthplace of the Model T. “[Most cars] were very fancy, ornate and really large. The Model T went the whole other way.”

The Model T was a simple, durable and powerful vehicle for its time. Running 25 miles on a gallon, it was equipped with a 20-horsepower, four-cylinder engine that could reach speeds up to 45 mph. It had a 100-inch wheelbase with 30-inch wheels to help navigate and withstand the precarious landscape at the time. Model Ts also featured several trademark inventions that contributed to its legacy, such as a flywheel magneto, planetary transmission and flexible chassis.

One of the most impressive features was the Model T’s frame according to Steve Shotwell, member of the Piquette Avenue Plant’s Board of Directors and president of the Piquette Ts, a chapter dedicated to the preservation of Model T automobiles and the legacy of the Ford Piquette Avenue Plant. “The frame was designed to come over hills and valleys and depressions so it had the ability to be twisted and turned in all kinds of oblique ways.”

Five years later, the Model T was brought to the assembly line and mass production began. “The Model T revolutionized manufacturing by standardizing production in a way that made it affordable to the person who actually built it. It was [also] easy to fix and durable,” which contributed to its success and popularity said Darga. Mass production also “brought down costs significantly and standardized the quality of the product,” as less time was spent assembling the vehicles and processes were streamlined. As a result, Model T prices dropped from a debut price of $825 to $260 in October 1924 for the Runabout model.

Between 1913 and 1927, more than 15 million Model Ts were built before the assembly line stopped in May.

“The Model T gave the masses mobility … It gave them a chance to expand on where they could go,” said Darga.

*According to the Piquette Avenue Plant, the first Model T was completed for sale on September 27, 1908.

Tags: American lifeassembly lineautomobileAutomotive IndustryDetroitflywheel magnetoFordFord Model TFord Piquette PlantHenry FordModel TNancy DargaPiquette Avenue PlantSteve Shotwelltransmissionvehicle
Previous Post

What You Need To Know: Apple Watch, Apple Pay, iPhone 6

Next Post

CBS, HBO Moves Point to Changing Media-Buying Landscape

Next Post
CBS, HBO Moves Point to Changing Media-Buying Landscape

CBS, HBO Moves Point to Changing Media-Buying Landscape

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved