It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.
Instagram will use Facebook’s advertising infrastructure as a way for advertisers to effectively reach their target audience.
According to Instagram, “Ads have proven to drive strong branding results – 97% of measured campaigns on Instagram have generated significant lifts in ad recall.”
The platform will offer three different types of ad formats, including Image Ads, Video Ads and Carousel Ads.
With image ads, businesses can inspire people to take action through a beautiful photo. Whether it be Sign Up, Learn More, Shop Now, etc.
Video ads are up to 30 seconds long, so brands have a chance to share their full story, rather than trying to fit everything into a 15 second video. The longer format will appeal to brand marketers who are used to creating 30-seconds ads for TV.
Carousel ads bring a new layer of depth and allow for people to swipe left to see additional photos. You can also add a call-to-action button to carousel ads.
Instagram also announced a new premium feature called “Marquee.” Now when advertisers want to expand their reach and build awareness around an event or new product release in a short amount of time, the Marquee product will be perfect for just that.
Now, with the addition of new image and video formats that Instagram released earlier this month, marketers have been able to achieve a wide range of objections.
As Instagram grows their advertising business, users can now just hope that their Instagram feeds won’t be filled with ads that could that may make them feel lost or confused.
Tier10 will be testing the waters on Instagram advertising this month and will provide our readers with a follow up article of our digital findings.
Sources: Instagram Blog, TechCrunch
