Few pieces of media can communicate the amount of data that a video infographic can deliver. Add the engagement factor of a graphic-based video, and you’ve got a high-powered online marketing asset.
The New York International Auto Show is one of the nation’s oldest and most prestigious of its kind. We first developed an infographic to carry the salient details of the show’s scope and scheduling details. The translation of that still graphic to a motion video amplified the ability of that piece media to reach more online users.
From an agency point-of-view, this process allowed for collaboration between motion graphic and graphic design team members. Bringing life to a data set was the task of Tier10 graphic designers; setting that infographic to motion then became the responsibility of Tier10 motion graphic designer Erin Lancaster.
The video takes its aesthetic cue from the infographic in font choice, color palate and iconography. The goal is to educate users, albeit briefly, on rich history of the New York International Auto Show and deliver key pieces of information regarding scheduling and ticket prices.
From a strategic point of view, I believe strong multimedia assets can carry relevant content to the next level. The campaign to cover the New York International Auto Show is one that will include over 15 original, optimized blog articles, 2 videos and over 300 photographs from the show’s floor. Schema.org markup will help optimize this rich content and an integrated social media strategy will then distribute this content to the masses.
We broke records with our coverage of the North American International Auto Show, utilizing Social SEO tactics to move the needle in Search. We are now positioned in a stronger, more efficient way for the New York International Auto Show; I am looking forward to publishing those results.
DATA SOURCES:
* http://www.autoshowny.com/
* http://trade-shows.findthebest.com/d/a/Automotive
* http://trade-shows.findthebest.com/l/1/New-York-International-Auto-Show
* http://www.prnewswire.com/news-releases/2011-new-york-auto-show-ends-on-a-high-note-121499789.html
* http://www.prnewswire.co.uk/cgi/news/release?id=12664
* http://www.gnyada.com/files/pages/dealers/MAY_2011.pdf
