Tuesday, March 21, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home Automotive

NYIAS Video Infographic: High-Engagement Social Multimedia [VIDEO]

josepholesh by josepholesh
April 4, 2012
in Automotive, Design
0
NY Auto Show Video Infographic
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Few pieces of media can communicate the amount of data that a video infographic can deliver. Add the engagement factor of a graphic-based video, and you’ve got a high-powered online marketing asset.

The New York International Auto Show is one of the nation’s oldest and most prestigious of its kind. We first developed an infographic to carry the salient details of the show’s scope and scheduling details. The translation of that still graphic to a motion video amplified the ability of that piece media to reach more online users.

From an agency point-of-view, this process allowed for collaboration between motion graphic and graphic design team members. Bringing life to a data set was the task of Tier10 graphic designers; setting that infographic to motion then became the responsibility of Tier10 motion graphic designer Erin Lancaster.

The video takes its aesthetic cue from the infographic in font choice, color palate and iconography. The goal is to educate users, albeit briefly, on rich history of the New York International Auto Show and deliver key pieces of information regarding scheduling and ticket prices.

From a strategic point of view, I believe strong multimedia assets can carry relevant content to the next level. The campaign to cover the New York International Auto Show is one that will include over 15 original, optimized blog articles, 2 videos and over 300 photographs from the show’s floor. Schema.org markup will help optimize this rich content and an integrated social media strategy will then distribute this content to the masses.

We broke records with our coverage of the North American International Auto Show, utilizing Social SEO tactics to move the needle in Search. We are now positioned in a stronger, more efficient way for the New York International Auto Show; I am looking forward to publishing those results.

2012 New York International Auto Show Infographic
2012 New York Auto Show Infographic

DATA SOURCES:
* http://www.autoshowny.com/
* http://trade-shows.findthebest.com/d/a/Automotive
* http://trade-shows.findthebest.com/l/1/New-York-International-Auto-Show
* http://www.prnewswire.com/news-releases/2011-new-york-auto-show-ends-on-a-high-note-121499789.html
* http://www.prnewswire.co.uk/cgi/news/release?id=12664
* http://www.gnyada.com/files/pages/dealers/MAY_2011.pdf

Tags: Auto Show InfographicInfographicNew YorkNew York Auto ShowNew York Car ShowNY AcuraSocial Media StrategySocial SEOVideo Infographic
Previous Post

The 2012 New York International Auto Show [INFOGRAPHIC]

Next Post

How to Adapt to the New Facebook Timeline

Next Post
New Facebook Timeline Profile

How to Adapt to the New Facebook Timeline

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved