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Home Automotive

Automotive Brands Use Viral Video to Target Demographics

whitneysmall by whitneysmall
July 8, 2011
in Automotive, Digital, Social
0
Honda Dealer
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Many of the top manufacturers in the automotive industry are using video to connect to customers. Thanks to YouTube, the accessibility of branding has become undeniable. Whether targeting specific demographics, or reaching across the board, videos have become a standard practice on the web.

Speaking to the Civic’s longstanding appeal, Tier10‘s “Heritage” video captures several generations and diverse backgrounds.

It also highlights the evolution of Civic by incorporating ads from the past 33 years. Through the Civic drivers’ own experiences and through the different generations of the Honda Civic, many stories can be told. The video plays on the emotion of the driver, a memory that not only links you to a car, but an entire experience. A cross-country trip with your friends, seeing a specific landmark, or bringing home your first child — just a few examples of ways the Civic has shaped a part of a Civic owner’s stories.

Tier10 is hosting a contest rewarding Civic owners for telling their stories.

See www.Facebook.com/newcivic and tell your story.

 

Tags: 2012 Honda Civic9th Generation Honda CivicAutomotive Brands Viral VideoAutomotive MarketingDirty VegasHondaHonda CivicTarget DemographicsVideo MarketingViral VideoYouTube
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