Thursday, June 1, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home Advertising

Snapchat Aims to Change Digital Communication

EricHuebner by EricHuebner
May 14, 2014
in Advertising, Branding, Design, Digital, Social, Technology
0
Snapchat Aims to Change Digital Communication
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Since Evan Spiegel, the founder of social photo sharing app Snapchat, went public with his rejection of Facebook’s $3 billion buyout offer, it seems as though his company has never fully left the limelight. After a period of quiet, the app was dragged into headlines yet again following the leak of 4.6 million confidential usernames. Its latest update is again making waves in the tech community as the company tries to completely revolutionize digital communication.

According to Spiegel, the latest update is meant to offer a reformatted type of text communication that reflects the organic manner in which face-to-face communication takes place.

Not only does the updated app boast a fully refreshed and far more minimalistic interface, but it also offers an entirely new set of communication media to choose from. The update adds both texting and a video-calling function similar to that offered by Skype and Apple’s FaceTime app. Unlike these however, Snapchat’s new capability was designed to reject the traditional phone technology that these apps use.

This means that, rather than setting a time to make a video call, a Snapchat user can simply send quick snippets to a friend. These short clips either wait in the user’s inbox to be opened or can be converted into a full conversation if the recipient is available and chooses to answer. This availability is indicated by the conversion of the “Send” button from yellow to blue and a slow pulsing graphic.

When both users are available for a video chat, each one simply presses their thumb down on the screen and holds it there. By moving it to various parts of the screen, the user can switch between the forward and rear-facing cameras. To hang up, a user simply lifts their thumb.

The text function works in a similar manner and, in keeping with Snapchat’s overall mandate, all texts and video clips disappear the moment a user exits the conversation.

While there may not be a direct-marketing impact stemming from this update, it does serve as a useful indicator for the future of digital communication and, by extention, digital marketing. All signs point to an increasingly ephemeral and rapid type of communication emerging. As such, marketers will have to adapt if they want to continue to harness an increasing consumer reliance on mobile technology.

With the rise of this new type of digital communication, it may become increasingly difficult to market certain brands via more traditional avenues. It’s likely that this new development will catalyze the rise of an entirely new school of marketing, similar to what happened during the initial rise of mobile technology.

[Source: The Verge]

Tags: Digital CommunicationDigital MarketingEphemeral CommunicationFacebookInstant MessagingSnapchatText MessagingUpdatesVideo Call
Previous Post

Apple’s Plan to Acquire Beats Audio Creates Speculation Within Tech Sphere

Next Post

How the FCC’s Net Neutrality Vote Affects Marketers

Next Post
How the FCC’s Net Neutrality Vote Affects Marketers

How the FCC’s Net Neutrality Vote Affects Marketers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved