Automotive | Tier10lab
Internships are one of the most pivotal experiences for a college-aged student seeking to develop him or herself professionally. They allow the student to get a snapshot of an industry, company, and culture. We at Tier10, asked our summer interns some questions about their experience and what they learned.
Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
Late last week, Tesla Motors CEO Elon Musk announced that the electric car company would be releasing all its patents, those for the cars and for its Supercharger stations, to anyone interested in them. Musk believes that rather than create competition, this bold move will promote the further development of much needed electric-vehicle technology.
The National Highway Traffic Safety Association (NHTSA) recently announced that automakers will be required to install back-up cameras in most new vehicles (those under 10,000 pounds) by May 2018. While the NHTSA has previously recommended the inclusion of back-up cameras, this is the first time rear-facing cameras are being made a requirement.