BMW | Tier10lab
It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
Starting on November 18 and running through November 20, the Los Angeles Auto Show will take over the LA Convention Center and let the press take a peek at what automakers have been doing. With almost every auto manufacturer bringing something to the table, there are more than 60 scheduled unveilings and at least 30 of which are global debuts.
Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
With severe winter weather making it difficult for customers to get to the showrooms in the beginning of 2014, U.S. sales numbers bounced back in March, as overall industry sales grew 6 percent year-over-year compared to last March.