Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often ...
Tag: Digital Advertising
Building Brand Awareness With a Combination of Marketing
Auto dealers must stay ahead of the curve when it comes to marketing and combination marketing is one of the ...
Google Marketing Live Updates
This year's Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention ...
Adapt or Die: The Future of the Ad Agency
The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ...
Getting Your Marketing Message out of the Ad Blocker Friend-Zone
At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for "…stealing ...
Why 2013 Was A Watershed Year for Online Video Advertising
Over the past year, media consumption has seen a dramatic shift as the amount of digital video views has skyrocketed. ...
eMarketer Estimates Major Growth in Programmatic Spending
eMarketer has released its second major revision in the last few months for programmatic advertising predictions. This upward spike, as ...
Pay Wall Ad System: The Future of Online Advertising?
The Internet, with its limitless possibilities and innovation opportunities, has unsurprisingly risen to the top of the business world over ...
Native Advertising: The Key to Consumer Connection
With the rapidly expanding emphasis on mobile and online media, advertisers are having to scramble to make new connections with ...
The Ever-Increasing Impact of Online Video Advertising [INFOGRAPHIC]
Since the rise of YouTube, video sharing sites have become a pillar of our modern culture. The ability to instantaneously ...
