Marketing | Tier10lab - Page 2
Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns.
A major security flaw in the most popular data encryption software has initiated action throughout the web and led to the flooding of inboxes everywhere with “Change Your Password” style messages. The word about this bug has spread faster than a real-life flu virus, and a strong marketing campaign is responsible.