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Marketing | Tier10lab - Page 2

The Top 3 Brands Who Crushed Real-Time Marketing During the World Cup

July 10, 2014 |

As the 2014 FIFA World Cup comes to an end, it becomes clear that a handful of brands have risen to the top on social media sites like Twitter. Read More

World Cup Gives Advertisers New Opportunities

June 13, 2014 |

Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns. Read More

The Marketing Behind Heartbleed

April 16, 2014 |

A major security flaw in the most popular data encryption software has initiated action throughout the web and led to the flooding of inboxes everywhere with “Change Your Password” style messages. The word about this bug has spread faster than a real-life flu virus, and a strong marketing campaign is responsible. Read More

How Game of Thrones Conquered the Marketing Kingdoms

April 3, 2014 |

In the game of television, you either win or you get cancelled. No producers could have been more aware of this stark lesson than the creators of the fantasy show “Game of Thrones.”  Read More