The True Impact of the TV Streaming Movement
Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in ...
Tag: Media Buying
CBS, HBO Moves Point to Changing Media-Buying Landscape
Within hours of each other, CBS and HBO made very clear their intentions to go after “cord cutters” – consumers ...
Media Buying: A Different Type of Negotiation – Avoiding “Me-Search”
Negotiation is a skill, and car dealers are some of the best negotiators out there. However, negotiation within each industry ...
