NYC | Tier10lab
While filming in Los Angeles, the Tier10 production crew received a call granting long-awaited access to the all-new 2015 Acura TLX. Only problem was the shoot had to be in New York. In three days. And the TLX was only available for 48 hours.
As an agency that specializes in automotive, one of the most exciting times of the year for Tier10 is auto show season. Through the years this has become one of the most fruitful times for content creation, not just for current clients but for future clients, as well.
This is the first part of a two-part series chronicling the steps Tier10 took to cover the 2013 Accord “Cash Car” event in Times Square in NYC