User-Generated Content | Tier10lab
In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative.
Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.