Tier10 received two Gold and one Silver Award in this year’s Muse Creative Awards for its outstanding video production in the Automotive and TV Ad categories.
“Acura + Precision Crafted Performance” won a Silver Award in the Automotive Video category. The video chronicles Acura’s legacy of excellence on the racetrack, and its triumphant return to Watkins Glen International Raceway in New York after a long period of absence. The video includes interviews with several prominent members of Acura Penske Racing, Honda of America Racing Team (HART), and Meyer Shank Racing. They share insightful commentary on Acura’s history and bright future on the racetrack and the excellence that sets Acura apart from the rest.
“Driving What’s Next | Minnesota Youth Basketball” received a Gold Award in the TV Ad category. Produced for the Greater Twin Cities Honda Dealers Association, the commercial is a part of the “Driving What’s Next” campaign which highlights the association’s support of local youth sports teams and demonstrates the young athletes’ dedication to their teams and own self-improvement.
Tier10’s second Gold Award was received for a commercial in its “Life is Better” campaign, an ad series that uses influencer marketing to demonstrate how Honda’s vehicles can meet a variety of individual needs while embodying customers’ and businesses’ personal passions and values. The ad features the owner of Sota Clothing, a small business in Minnesota that uses state pride in their unique clothing, discussing how his new Honda Accord has enriched his day-to-day life.
Earlier this year, Tier10 was recognized and awarded for its video creative in the 2019 DC ADDY Awards and the 2019 Hermes Creative Awards. See more of Tier10’s award-winning creative on the agency’s Vimeo channel.