Time lapse allows for a form of video story telling that captivates the viewer in a very unique way. We feel time-lapse video can be utilized as a marketing device and used this video as a testing ground for the succeeding camera settings and techniques.
If the goal of video is to communicate a complete story of who a client is and what they represent, then time lapse might be best utilized in communicating how it “feels” to spend time within that client’s store, dealership, restaurant, etc.
A few tips for any aspiring time-lapser:
- Gather at least 200 images per set up. You never really know what you have until you sit down in post-production. Capture all the imagery you can to allow for the greatest amount of freedom in the edit.
- Cover locations as you would on a film shoot. Capturing different angles of the same object will make for a much more dynamic edit.
- Fire off a still, with a 30-second shutter, to preview where the motion will be occurring within your composition. Adjust to accentuate the greatest amount of drama.
- BE PATIENT!! Time lapse is not for the anxious. Trust your composition, your camera settings, and commit to each location.
Camera Details
Canon 7D
Lens: Canon EF 24-70mm f/2.8L USM
B-ROLL SPECS
Canon 7D
60 fps, 1280×720
Music Credit
“Eden Roc”
Ludovico Einaudi
Buy on iTunes at http://itunes.apple.com/us/album/eden-roc/
Location Details
| 1. High Angle at Water – Day ISO 100 Focal Length: 24mm Aperture: f/20 Shutter Speed: 1/50 sec 2. Arlington Bridge – Day 3. Rt. 66 Intersection – Day 4. Bridge Over Potomac – Day 5. Monument Over Field – Day 6. Monument Tree Vignette – Day 7. Monument Tree Vignette – Day 8. Washington Monument Center Cut – Day 9. Monument Reflection – Day 10. WW2 Memorial With Wreaths – Day 11. WW2 Memorial – Day 12. Memorial Pathway – Day |
13. Back of Lincoln Memorial – Day ISO 100 Focal Length: 24 mm Aperture: f/20 Shutter Speed: 1/13 sec 14. Lincoln Memorial at 45° – Day 15. Front of Lincoln Memorial – Day 16. Lincoln Seated – Day 17. Gold Figurine – Day 18. Front of White House – Day 19. Back of White House – Day 20. Rosslyn Metro Station 21. Metro Circle Station 22. Down Penn Towards Capitol – Night 23. Monument Over Intersection – Night 24. Monument With National Tree – Night |
