Saturday, March 25, 2023
Tier10 Lab
Youtube Facebook Instagram Linkedin
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
  • Home
  • Explore
  • About
  • Connect with Us
  • Subscribe
No Result
View All Result
Tier10 Lab
No Result
View All Result
Home Advertising

Twitter Looks to Follow Facebook with New Ad Exchange

EricHuebner by EricHuebner
June 5, 2013
in Advertising, Digital, Social
0
Twitter Ad Exchange
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Following in the footsteps of Facebook, Twitter is planning to roll out a new service that will allow brands to target Twitter users based on their search history, browsing history and interactions with cookie-based websites.

Twitter isn’t new to the advertising game; its promoted tweet function has been in place since mid-2011. This more traditional function allows brands to essentially purchase virtual advertising space by sending out a tweet that will automatically show up in an enormous number of users’ Twitter timelines.

Everything indicates that this new form of advertising will be modeled after Facebook Exchange, which uses cookies to notify a client when a user accesses Facebook and allows the client to enter a bid to target that user on Facebook. It stands to reason that Twitter’s service will be similar in most major aspects, with the obvious exception of targeting via the Twitter timeline and not the Facebook timeline.

Interestingly, Twitter’s inherent focus on brevity of content and particular buzzwords in the form of hashtags may make this type of advertising incredibly popular and effective. Rather than forcing companies to analyze their search and browsing histories from sites that use cookies, consumers are providing a series of targeted buzzwords that perfectly embody their thoughts. By precisely identifying these thoughts, companies will be able to deliver almost-perfectly targeted advertisements.

While current exchange-based advertising models are certainly effective, they may not accurately convey a consumer’s intent. While someone may peruse through real estate listings, it doesn’t necessarily signify that they are looking for a house. However, Twitter’s intensely personal format can provide much more information, which can, in turn, allow for ads to be targeted even more precisely.

While Facebook rolled out its Exchange service after its IPO, it looks like Twitter is planning to do it beforehand. Debuting a similar service could certainly be a way to generate revenue and attention in the months prior to Twitter’s IPO, which is planned for sometime early next year. The highly tailored ads that could potentially result from the proper development and implementation of such a service could push Twitter’s ad revenue well beyond next year’s projected $950 million, which could be incredibly helpful when it comes to ensuring a successful IPO, unlike Facebook.

 
[Source: AdAge]

Tags: Facebook Ad ExchangeTwitterTwitter Ad ExchangeTwitter Ad PlatformTwitter AdvertisingTwitter Advertising Options
Previous Post

May Sales Report: Nissan, Ford, Chrysler Among Automakers with Double-Digit Gains

Next Post

Image Extension for Google Search Ads, Anticipated Higher Click-Through Rates

Next Post
Paid Google Image Search Results

Image Extension for Google Search Ads, Anticipated Higher Click-Through Rates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • #TBT (21)
  • Advertising (191)
  • Automotive (168)
  • Behind the Scenes (1)
  • Branding (119)
  • Design (45)
  • Digital (183)
  • Mobile (70)
  • Monthly Sales Report (17)
  • Social (176)
  • Technology (132)

Recent.

8 Content Marketing Best Practices & Examples

8 Content Marketing Best Practices & Examples

July 2, 2020
8 Content Marketing Tools You Can’t Live Without

8 Content Marketing Tools You Can’t Live Without

June 19, 2020
The  Ultimate Guide to Content Marketing

The Ultimate Guide to Content Marketing

June 5, 2020
Tier10_Logo_Lab_White_TM
Tier10lab is the official web presence of Tier10, reporting on the latest in Social, Creative, Technology, Marketing and more.
  • NEWSROOM
  • CONTACT
Youtube Facebook Instagram Linkedin

Copyright © 2008-2021 Tier10. All Rights Reserved

  • Privacy Policy
  • Accessibility
  • Data Security
  • Terms of Use
No Result
View All Result
  • About
  • Blog
  • Contact
  • Create your website with blocks
  • Home 1
  • Sample Page
  • Yop Poll Archive
  • Home
  • Explore
  • About
  • Connect with Us
  • Contact Us
  • The Team
  • Subscribe

Copyright © 2008-2021 Tier10. All Rights Reserved